Faced with the challenge of promoting perfume through images, advertisers have often turned to art history for inspiration. In this illustrated lecture, we'll look at ads that have used famous (and not-so-famous) works of art to sell fragrance over the past century. Can these ads lure us to the perfume counter by catching our eyes and engaging our visual intelligence? Is a picture worth a thousand sniffs?
Jessica Murphy is an art historian and museum professional with a longtime passion for perfume. She writes about fragrance online at Now Smell This and her own blog, Perfume Professor. Since 2015 she has taught and lectured about fragrance through organizations including the Brooklyn Brainery, Think Olio, The Institute for Art and Olfaction, and the New Jersey Council for the Humanities. Her approach is interdisciplinary and multi-sensory, combining perfume history, visual art, and popular culture. You can follow her on Instagram at @tinselcreation.